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Free tool

How strong is your Google Business Profile?

Answer 14 quick questions. Get a score out of 100 and the fixes worth the most, in order.

14 questionsAbout 2 minutesNothing leaves the page
Step 1 of 4The basics
1Is your profile verified?
2Do your business name, address and phone number match your website exactly?
3Is your primary category the most specific one for your main service?
4Have you added secondary categories for your other main services?
Your scoreUpdates as you answer
–/100
Start answering 0 of 14 answered YesPartlyNoNot sure

Answer the first question to see your score. It updates with every answer.

More reviews and positive ratings can help your business’s local ranking.Google Business Profile Help

The checks follow Google’s own advice for local ranking (Google Business Profile Help). The points each answer is worth are our judgement, not a Google formula, and nothing you enter leaves the page.

How Google ranks local results

Relevance, distance and prominence.

Relevance

How well your profile matches what someone searched for. Categories, services and your description do the work here.

Distance

How far you are from the searcher or the area they searched. Service areas matter if you travel to customers.

Prominence

How well known your business is. Google counts your reviews and ratings, and the sites that link to you.

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