AI Overviews
Google’s AI-written summaries at the top of some search results, citing sources from the web.
AI search optimizationAlt text
A short description of an image, read by screen readers and used by search engines to understand it.
SEOAnchor text
The clickable words in a link. They tell search engines what the linked page is about.
SEOBacklink
A link from another website to yours. Links from relevant, trusted sites help your pages rank.
SEOCitation
A mention of your business name, address and phone number on another website or directory.
Local SEO & Google MapsCore Web Vitals
Google’s measures of real-world loading speed, responsiveness and visual stability.
WordPress speed optimizationGEO
Generative engine optimization: making your business easy for AI assistants to find, trust and cite.
AI search optimizationGoogle Business Profile
Your free listing on Google Search and Maps, with hours, reviews, photos and services.
Local SEO & Google MapsLCP
Largest Contentful Paint: how long the main content of a page takes to appear.
WordPress speed optimizationMap pack
The group of three local businesses Google shows with a map for local searches.
Local SEO & Google MapsNAP
Name, address and phone number. Keeping them identical everywhere helps local rankings.
Local SEO & Google MapsRAG
Retrieval-augmented generation: a chatbot looks up answers in your documents before replying.
Custom AI chatbotsNo terms match “”
Missing a term you expected? Tell us and we’ll add it.
