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What would your ad budget actually buy?
Pick your industry and budget. See the clicks, leads and customers it typically buys, and whether it pays for itself.
1Your industry
Average cost per click $8.33 · conversion rate 8.05%
2Your numbers
$2,000/month
30%
Your estimateHome & home improvement
19leads a month,at about $103 each
Clicks240
↓ 8.05% become leads
Leads19
↓ 30% become customers
Customers5.8
✓Pays for itself1.4×return on ad spend
Every $1 of ad spend brings back about $1.45 in revenue, before management fees.
Clicks a month240
New customers a month5.8
Revenue from those customers$2,899
Return on ad spend1.4×
Estimates from industry averages in US dollars (LocaliQ 2026 Search Advertising Benchmarks, updated June 1, 2026). Your city, competition and landing page change the real numbers, and ad spend excludes management fees.
How it works
From budget to customers.
Pick your industry
We use the average cost per click and conversion rate for search ads in your industry.
Add your own numbers
Your budget, what a job is worth and how many leads you usually win.
See the whole funnel
Clicks become leads, leads become customers, customers become revenue.
Want a real plan?Google Ads management
