Category: SEO

Recent changes in Google mobile website requirements mean stricter optimization and online compatibility. Google has decided to use mobile friendliness to rank your site. This means that your online pages must meet the new Google mobile algorithm to contribute to major online rankings. We help you answer the question, does your mobile friendly site meet Google’s strict standards?

In 2015, Google initiated the first of its ranking regulations, involving mobile friendly websites for optimization in its major search engine. This means a modern move from static sites to web pages that are functional and flexible. It includes easy viewing across mobile devices from smartphones to tablets.

Previous standards required compatible URLs to facilitate the user experience and fast mobile pages for efficient loading. The following helps determine, does your mobile friendly site meet Google’s strict standards?

1.Font Scale and Viewpoints

When the viewpoint is correctly set, it configures web pages according to user devices. A 16 pixel font compatible on smaller screens with the correct spacing are required.

2.Avoid Flash

Mobile devices do not run optimally on Flash. Make use of Javascript or online technologies that allow the smooth delivery of animation and graphics.

3.Eliminate Large Pop-Ups

Google believes the bombardment of large adverts across mobile device screens, hinders the user experience. Smaller adverts that do not interfere with content are recommended.

4.Button Spacing

Position touch buttons and links correctly as not to interfere with other touch features. Users do not want to struggle to connect to touch buttons.

5.Efficiency

Faster loading pages aimed at improving the mobile user experience can contribute to greater rankings. While this is not an official standard, Google has made its ranking requirements clear. It emphasizes incorporating modern procedures and online features to support friendly and faster mobile content.

Search engine optimization or SEO has become an important digital marketing strategy to help websites and online businesses get noticed in search engines such as Google. While every website is unique and has its own target market, only with optimization tactics can it meet the technical, functional, and esthetic requirements of a successful website.

With professional SEO services Toronto businesses and website owners can expect custom campaigns and marketing efforts that put the website on the map. A good website can work but a great website can grow your business, expand your bottom line, and support your every success. Let’s look at what optimization services are and what you can expect from SEO.

If you aren’t an expert in SEO, you won’t have the knowledge and the means to optimize your site and get it to rank in the search engines. This means money spent on developing a website that will not be found by the relevant audience. While optimization and digital marketing are not new concepts, it remains a necessary part of digital marketing and optimization. With the aid of an expert in optimization, you can achieve results driven websites that are valuable and provide the returns you seek.

What to Expect with Expert SEO?

• Keyword Research and Placement

With the assistance and expertise of SEO companies, one of the most important elements for the rank and optimization of any website is the selection and the placement of keywords. Targeted keywords are a necessary part of getting the site to rank in the search engines and includes the incorporation of keywords into web content from blogs to the home page itself.

Over the years and with changes to the search engine and optimization requirements, articles have moved from high keyword density and stuffing to conversational content that is relevant.

• Website Development

Another important part of optimization is the design and the function of the site itself. This means that the website should be properly developed, have the correct balance of content, and it should load quickly to ensure that users are provided a beneficial experience. You want your visitors and potential customers to remain on your site. The easiest way to achieve this is with a website that includes high performance features, is functional and is optimized. Technical experts will ensure that every part of the website is designed and developed for optimization purposes.

• Link Building Strategies

A necessary part of SEO is link building. It is one of the strategies that focuses on creating high quality links that will support professional marketing efforts and help your site to rank. The secret to successful link building is using authoritative websites, guest posting or asking another website with a similar service to advertise your link and then link to their site on your platform. It may be a quick and easy way to build links and the website.

There are many types of links and each of these comes with its own set of pros and cons. With the services of optimization professionals, they know which link building methods to incorporate and which websites to trust. They can advise on the best steps and ensure that it aligns with the business and the services that you have to offer.

Why Choose Professional SEO?

With professional SEO services Toronto businesses can rely on modern marketing efforts that improve the online visibility of websites, blogs, and social media pages. Experts will only apply supportive strategies that build the site and encourage growth. If you are looking to boost your site and your business, consider the assistance and the expertise of a reliable SEO agency.

The digital marketing tools which once were seen as separate entities now are an inseparable duo, and promise to inch companies nearer to the proverbial overnight success. The incredible couple greatly can assist your online business in reaching the pinnacle of success, as well as outwit the competition.Below are 6 ways you may ensure that these digital marketing tools operate harmoniously:

Set up key performance indicators

One way to optimize synergy in between Content Marketing and SEO includes establishing key KPIs which will track performance, as well as ensure that it’s on track for accomplishing common objective. Those KPIs involve links to content, content sharing, call-to-action conversion rates, online user engagement, and others.

Develop SEO-optimized content

Google will place a lot of emphasis on high-quality content. It’s possible to make the content more relevant for search engines by integrating high-impression keywords. Content optimization in this way is going to permit your Web pages to be visible to users online by appearing upon the search results.
Avoid keyword overstuffing into site content. To play it safe, restrict your keyword density to 1% or less. It’ll ensure that your website does not become penalized by the search engines, reducing Internet traffic.

Research relevant and high-impression keywords

Involve relevant and high impression keywords in the site. All keywords which you choose must be properly researched using Internet tools like Word Stream, Google Trend, Google Planner, and other tools.
Optimizing content in that way is going to ensure that your content online has the ability to attract the maximum amount of Web users.

Attract Internet consumers with link building

Links that point to the published content online is placed on different high page ranked and high authority websites. Those websites attract a multitude of visitors online which may be diverted to your website by putting targeted links upon the website they initially visited. Enlist the best SEO companies Los Angeles Toronto Dubai like SEO Gorillas to enhance your strategy for link building.

Concentrate on building internal links

Internal link building will work wonders in boosting your site’s ranking alongside your published content. Furthermore, creating internal links also will result in an improved user experience because of easy navigation around your website.

Optimize site content’s headings and title

Your site content’s headings and title also should be optimized with relevant phrases and keywords. The title is shown on the top bar of a browser, and headings will be included in the content. The title must be descriptive, and persuade users to click. Headings must be catchy enough to make your content readable.

For more information on content marketing and best SEO company Toronto, Los Angeles, A  Buffalo services contact SEO Gorillas at 1.855.611.4SEO.

If there is one thing that our Gorillas know, is that there are literally thousands of companies in the jungle. When the Term SEO was first coined in the mid 1990’s, companies got on it like it was a gold rush. However with every gold rush, there is always the risk of fools gold. We love our clients, and that is why we sit down with you face to face. We want to hear all about your business and your goals, and we also explain in detail exactly what we can do for you. Our goal is to educate you so that you can make an informed decision when hiring us, so we suggest that you begin by asking yourself is your current SEO company Toronto fulfilling a few basic things.

For example:

Have you asked them for a list of their current clients, and have they mapped their progress?

If they can’t provide with examples of how they have improved their clients rankings, then it is probably time to move on.

Check their references.

If you were hiring a contractor to fix your roof, you would want references, so you should do the same with your SEO company.

Do they offer monthly reports or benchmarks?

SEO is not a one-time event, so your company should be able to track progress.

Do they guarantee keyword ranking?

The Internet is constantly growing like a baby Gorilla, so your company should be on top of it every day.

How is their Google ranking?

If they don’t rank well themselves, then you can’t expect them to do very much for your business.

Did they want a long term agreement?

A good SEO company will always be tracking progress and growing your ranking, so if they want a long term contract then you can be sure that they won’t feel the need to constantly rove themselves to you.

These are just a few points to look out for when you are selecting a company to handle your SEO. Our Gorillas will sit down and outline all our strategies and tactics for you as well as provide you with references and everything else you will need so that you can make an informed decision when you become an SEO Gorillas client.

The only means of achieving successful internet sales and returns on your digital marketing efforts is by hiring a professional and outsourced SEO team. Experts in internet advertising plans can create unique and current optimization strategies to help take your business to the next level. Electronic functionality and web platforms are the present and the future. Failing to integrate a digital marketing plan or establish your online presence can leave your brand in the lurch. With reliance on outsourcing an SEO company Toronto clients can expect guaranteed service delivery and the creation of optimization plans for promotional returns.

What is SEO

Search engine optimization is a digital marketing strategy incorporated for the success of any website. Unfortuantely, creating web pages is not sufficient to achieve online returns. It is not a procedure one can learn overnight and requires comprehensive knowledge of its processes to ensure that rewarding results are achieved. It is not a single approach. SEO consists of many tactics from the generation of keywords to targeting traffic through digital marketing efforts. Experienced services in a highly competitive online industry can generate exceptional results for any business.

The Benefit of Outsourcing SEO Specialists

Your business will receive a professional service of experienced and skilled SEO and web marketing experts. No time is wasted or resources utilized as your SEO technicians are knowledgeable in the creation and application of digital promotional efforts without requiring prior training. I-house employees need to be trained, require time to learn and successful implement strategy and take away from regular production. The company continues to lose without a guarantee that the promotional efforts will generate favorable returns. When hiring an outsourced SEO company Toronto, a careful evaluation of professional requirements and present online efforts, including web design, must be completed. Based on a fair assessment, a detailed marketing and optimization plan is developed in accordance with business advertising needs. It is efficient and includes maintenance and management of created marketing campaigns to assist in improving upon its processes and features. Experts are knowledgeable in the implementation of search engine optimization or SEO and offer quality recommendations for significant returns.

The success of your digital marketing campaign relies on the effectiveness of online advertising campaigns and strategies. With exceptional returns delivered for small to large companies, investing in the knowledge of SEO professionals can prove exceptional. Developing your online brand and generating successful website results can only be achieved with your trusted optimization experts.

How can small- or medium-sized businesses carve out their piece of the marketplace? These tips are going to show you how.

Remarketing on Facebook

Facebook includes an excellent promotion tool whether you are in the B2C or B2B sector. However, did you know it’s possible to establish remarketing audiences on Facebook? By putting in a Facebook tracking pixel upon your website it’s possible to continually market to your customers who’ve visited your website. It’s an outstanding method of creating return traffic to your website or business blog. And you may begin to remarket to audiences as small as one-hundred visitors.

Remarketing on Twitter

Twitter remarketing operates in almost the same way as Facebook remarketing. Just install the pixel and it’s possible to now target your websites visitors on Twitter. The big difference is that Twitter requires a higher minimum audience count prior to starting to advertising toward them; a 500 count to be exact.

Post more blogs

Blogging drives traffic! Try to increase your blogging from two times a week to more than ten posts a week. The results will amaze you.

Promote blogs on Facebook

You might’ve heard that Facebook cut back on their organic reach. It means that pretty much no one is going to see your social media posts upon Facebook. Rather, you must put a little budget behind them. One fantastic strategy includes having a campaign consistently running which features your blog posts then target that campaign toward your customized audience and remarketing audience as explained above.

Optimize your website for search engine optimization

At this point, attempting to manipulate the rankings on the search engines are a losing battle. Rather, what you ought to be concerned about is making your website look as fabulous as you can for the search engine robots which are going to be crawling your site. Software such as SEMrush may provide you a full search engine optimization audit and show you what must be fixed. Spending some time on your website’s SEO optimization always is time well spent.Obtain the services of top SEO company Toronto , Los Angeles, Dubai like SEO Gorillas.

Host a webcast or webinar

Irrespective of your sector, it is guaranteed that there is a subject you have enough experience with that your customers are going to want to come and listen to you speak. The secret includes identifying this subject then creating an engaging and fun presentation.

Make a podcast

If you are concerned you cannot present to a live audience or create the proper message, and instead consider a podcast. These are wonderful methods of distributing your experience and include a surefire method of driving traffic to your website – however, you must be consistent then promote it.

For more information on our top SEO companies Los Angeles, Toronto, Dubai services contact SEO Gorillas at 1.855.611.4SEO.

Develop an influencer who’s an expert in subject matter

An influencer is somebody who others listen to on the Internet. As it’ll come to SEO, having an influencer inside your corner is going to mean more individuals link to your site, share your posts, as well as trust your content. If you can, have an influencer that’s a subject-matter expert head the content creation up on your site. The individual might be you, somebody from your firm or somebody you’re able to align with.

Create a strategy for content marketing

All sites ought to have a content strategy concentrated around top keywords. As you develop content like videos, blog posts, research reports, whitepapers, and webinars, it’ll give others something to link to. Additionally, the created content might rank by itself inside the search engines.

Produce backlinks to your pages and website

Having influencers and content marketing seo strategies will assist you in developing backlinks to your site, but they also are essentially to actively be searching for ways to get others to link to you. A handful of the best method of doing this include writing for a large publication, doing industry interviews and recommending your authoritative content to those who matter. You also can employ a PR (public relations) agency or SEO companies Los Angeles , Toronto,  Dubai like SEO Gorillas which has a solid digital public relations division to assist you with this initiative.

Make sure your site is mobile ready

Moving forward into 2016, your site must be mobile-ready. There are 3 kinds of accepted choices for a mobile website in Google’s eyes: use dynamic serving, being set up on a mobile subdomain or responsive design. Also Google currently ranks sites higher which apply search engine optimization for their applications. Therefore, if you have an application, be certain you’re taking some time to implement application search engine optimization.

Move site to HTTPS, a secure website

Google has a desire for you to move your website to HTTPS so badly, they now are providing a ranking increase to sites which are secure. As we move forward into 2016, we’ll be seeing multiple new sites transferring to HTTPS.

Add to your website schema.org markup

Schema.org includes a kind of markup which you may place in the code of your site. Utilizing schema.org, it’s possible to tell Google what image on your website is your logo, where the reviews are located, where videos are, what kind of business you are, where you’re situated and more.

For more information on seo strategies and SEO company Toronto, Los Angeles, Dubai services contact SEO Gorillas at 1.855.611.4SEO.