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Frequently asked questions
Organic SEO refers to the process of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs) through unpaid (or "organic") methods. This typically includes keyword research, on-page optimization, content creation, and link building.
The timeline for seeing results from organic SEO can vary widely, depending on factors such as competition, current website authority, and the effectiveness of the SEO strategy. Generally, it can take anywhere from a few months to a year to see significant improvements in rankings and traffic.
Keywords are specific words or phrases that users enter into search engines when looking for information. They are crucial for SEO because they help search engines understand the content of your pages, allowing you to target relevant searches and attract the right audience.
On-page SEO refers to optimization techniques applied directly on the website (such as content quality, keyword usage, and HTML tags), while off-page SEO involves actions taken outside of the website (like backlink building and social media engagement) to improve its authority and visibility.
Backlinks are links from other websites that point to your site. They are an important factor in SEO because they signal to search engines that your content is valuable and credible. High-quality backlinks can improve your site's authority and help boost its rankings.
Local SEO focuses on optimizing a website to rank well for location-based searches. It is particularly important for businesses that operate in specific geographic areas. Local SEO strategies include optimizing Google My Business listings, acquiring local citations, and targeting local keywords.
While you can learn and implement SEO on your own, hiring a professional agency like SEOG often yields better results. SEOG has the expertise to create tailored strategies, saving you time and ensuring best practices are followed for optimal results.